by Carl V Phillips
In the last post, I warned against THR-vs-THR sniping, in which aficionados — or more likely merchants — of one THR product denigrate other good THR products. Since posting that, I observed various know-nothing remarks about smokeless tobacco by e-cigarette users (many in response to a CASAA tweet about smokeless). Perhaps it was no more than usual, but I was primed to notice them.
Honest ignorance (and that is what that almost always is at the consumer level) can be cured. Not-so-honest non-ignorant marketing ploys are a different story. As if to prove my point, the day after my post Kind Consumer (who clearly does not take the time to read this blog) launched an anti-ecig propaganda campaign.
For those who do not know, Kind Consumer is the company that developed the non-electronic e-cigarette variation that BAT purchased the rights to and plans to sell with medicines approval (that is, it will be approved by the UK’s MHRA as a substitute for smoking; note that FDA and other similar regulators do not have such a designation). The current trade name for the product (to explain the reference in the threads reprinted below) is Voke. As far as I can tell, this is the only marketable product that Kind Consumer has, so the suggestions in those threads that BAT should be blamed for this propaganda do have an element of fairness (even though they already sell a current-generation e-cigarette, trade name Vype).
And, yes, I referred to the non-electronic Voke as an “e-cigarette”. I think it is a safe bet that the widely-accepted name will stick for new variants that are not actually “e”. So the joke is kind of on them.
Sorry for the multiple-chop and not-quite-aligned-paste, but I am trying to get the highlights (and am dealing with the limits of my graphics skills). You can find the full threads (assuming Kind Consumer does not have the sense to delete their posts) here and here.
The humor of the suggested flavors is the highlight, but I think the summation appears in my comment (the penultimate one, not the snarky one that follows).
Also it is worth noting that even as some commentators criticized Kind Consumer for launching an anti-THR campaign, they still threw in a bit of THR-vs-THR themselves. For the record, the evidence does not show that e-cigarettes are “safer than tobacco” — they are safer than smoking (by a lot). They are about the same as smokeless tobacco (and, as I have noted repeatedly, there is no evidence at all that allows comparisons among smoke-free products, though if I had to wager I would guess that e-cigarettes are a bit more hazardous than smokeless tobacco).