by Carl V Phillips
You can find it here (PDF; you have to page through to p.32). I thought I would drop this here since most of my readers do not see the trade journals, and also because I always welcome comments and debate and there is no comments section in the journal, so that can be done here if anyone wants.
Social media and enthusiasm about vaping have created an unprecedented consumer voice for tobacco/nicotine product use. Tobacco control messages from government and anti-tobacco organizations are met with floods of opposing responses. Vapers rallied to soften the restrictions on vapor products in the EU’s Tobacco Products Directive. There is a resurgence of smokers’ rights, such as NYC CLASH’s “smoking is normal” campaign, pushing back against “denormalization”. The expanding “nanny state” has inspired wider sympathy for those who were once its main targets. With the exception of smokeless tobacco users, who remain as voiceless as ever, there is a heady belief that a “people power” revolution is changing everything.
Unfortunately, history shows that people power seldom generates more than a show of enthusiasm, and for good reason….
Incidentally, my suggested headline was “The Power of Consumer Advocacy?”, but I accepted the suggested change based on that “?” construction being a bit ambiguous about the thesis.